How Important is Location-Based Service to the Cybersecurity Industry?
Geolocation technology uses data acquired from user devices to identify or describe the user’s actual physical location. With this technology, it is possible to obtain information in real-time and locate users with pinpoint accuracy at a given instant. A chip in your digital device communicates with Global Positioning Systems (GPS) satellites and nearby cell towers to send location signals. The technology is evolving rapidly and has become more accurate, inexpensive, and faster. Additionally, location-based technology is generally transparent to the end-user.
Experts valued the market size of location-based services at $23.74 billion in 2018. They project the industry worth to reach $157.34 billion by 2026, growing at a CAGR of 27.1% between 2019 and 2016.
Users’ geolocation data have extensive capabilities that businesses can tailor based on their business environments and requirements. Many companies use geolocation in conjunction with other technologies like mobile applications to provide enhanced customer experiences. Besides, the approach offers opportunities for companies to merge location data and user requirements into context-enriched service delivery.
In the cybersecurity sector, the use of geolocation technology and data is critical in a field where trust is an essential success currency. Cybersecurity solutions providers and consultants can deploy geolocation technology to offer service or product localization and customization of delivered content based on their target customers’ geographical location.
Corporate boards, CISOs, and CIOs at the management level demand for more than data protection from a cybersecurity solutions provider. Apart from threat intelligence services, business-centric SMEs are looking for vendors and consultants that can help them improve their operational efficiency while aligning their risk management procedures with new business projects to improve their bottom-line. Some of the things a buyer may look for in such a vendor include an array of managed services, partner ecosystems, enterprise-scale, robust professional and support services, and integrated architectures. The geographical location of a service provider is essential for piecing these factors together. Geolocation technology continues to offer opportunities for analytical solutions that can provide and analyze geolocation data.
CyberPal leverages these capabilities for location-positioning services. The CyberPal platform is capable of processing accurate and timely customers’ georeferenced data enabling users to identify and locate appropriate cybersecurity vendors, VARs (value added resellers) or MSSP’s, Cyber distributors and independent cyber experts based on the location metadata. The solution uses GPS technology to identify the buyer’s location when they opt-in to allow the service to that. In effect, CyberPal pushes recommendations on top vendors, resellers, and freelancers in the same geographic area as the buyer and based on the requirements indicated. CyberPal also provides information for the nearest cyber insurance providers, training providers, and cyber events.